The importance of giving

Posted on June 8, 2016

When we see some of the appalling levels of poverty across the world, it’s hard to balance the notion that so many have so little, and so few have so much.

Oxfam International released a report in 2014 ‘Working for the few’ which documented the enormous global wealth disparities including what is possibly the most staggering statistic – that the worlds richest 1% control almost 50% of all global wealth – that’s just 85 individuals who control as much wealth as half the worlds population of 3.5 billion people.

In addition to this, vital funds are needed to support crucially important charities and organisations such as Cancer Research, the British Heart Foundation, the NSPCC, Children in Need and so many others whose work changes lives for the better.

As one business, we have chosen to take a socially responsible approach to these fundamental issues and have created a business model which, we hope, others will adopt which enables us to give 25% of all our website profit to charities and causes such as the ones above. 

We do this whilst also ensuring that our customers receive the highest quality products at the best possible prices.

We can’t change the world. What we hope to do is change the way the world does business and hope that if others follow our example so many inequalities would be redressed, lives would be saved and improved.

All it takes is willingness and a desire to take responsibility.