The importance of Ethical Business

Posted on July 31, 2015 Updated on July 28, 2015

In the last few years we’ve seen a huge increase in commercial businesses who are going to great lengths to establish their ‘ethical’ credentials, but how do the customers really know whether this is simply a PR stunt, or whether the business is really trading ethically in all areas.

Well, you might have to do some digging with some companies, as much of the customer facing PR points to the business being ethical, but behind the scenes it might be a different story, for example – zero hours contracts being applied to their workers.

PIRANHA believes that for a business to claim it is ethical, it must follow through on all areas of its activities and so, the PIRANHA went through a huge change in its business model, and now gives a significant 25% of all its profits from its website sales to Charities.

Here is how it works :-

25% Of All Profit From Piranha Furniture Website Will Go To Charity

25% of all profit made from sales on this website will go to charities nominated by our customers, employees and shareholders. Every time you buy an item from us you will be given the opportunity to nominate up to three UK registered charities from the list below. Each time you shop with us your chosen charities will receive points, giving them a larger share of the profits. If you choose not to nominate any charities, the full 15% will still be given to the charities selected by our other customers.[1]

CHILDREN
NSPCC

ENVIRONMENT / COUNTRYSIDE
The Wildlife Trusts
The National Trust
The Woodland Trust

ANIMAL WELFARE
RSPCA
Battersea Dogs & Cats Home

MEDICAL
British Heart Foundation
Cancer Research UK
Diabetes UK
Alzheimer’s Society

HEALTH CARE
Macmillan Cancer Support
Marie Curie Cancer Care
St John Ambulance

HUMAN RIGHTS
Amnesty International UK

HUMANITARIAN RELIEF & POVERTY
Oxfam
Voluntary Service Overseas (VSO)
WaterAid
British Red Cross
The Salvation Army

MISCELLANEOUS
Terrence Higgins Trust
The Royal British Legion
Guide Dogs
Help for Heroes
Royal National Lifeboat Institution (RNLI)
The Prince’s Trust
Samaritans

– See more at: https://www.piranhafurniture.com/about-us/25-of-all-profit-from-this-website-will-go-to-good-causes/#sthash.38a9aqwC.dpuf